How does branding apply in advertising campaigns?
Branding and Advertising – how to apply your brand in an ad campaign while still being unique. A strong bran...
Read MoreTarget found: Connecting to the consumer! In the digital marketing world, geotargeting is important for both local and national brands. Digital Advertisers geotarget to reach consumers through location-based advertisements, acquiring their location through IP address, WIFI, and GPS. It specifically targets using both location and consumer demographics aligned to marketing objectives and ideal customer profiles. With this targeting tool, your company can zero-in on consumers that fit your desired demographic based on where and when they shop.
What you should know:
Mobile marketing uses geofencing and geoframing to target your consumers on their mobile devices, enabling incredibly specific ad delivery. Here’s a quick overview of how each works:
Geofencing marks a location – from an individual store to a larger area – and then serves devices within that location with targeted advertisements in real time. With geoframing, a location, time and demographic frame are set to create a custom audience to target later.
Both of these tactics provide excellent marketing opportunities, including:
Nine out of 10 US smartphone users use location services on their phone. Location based mobile marketing allows retailers to offer incentives or coupons to customers when they are in or near their store. Here are three tips to help maximize your location based mobile marketing.
All these tips will help you get the attention of people in your area who are much more likely to become long-term customers for your business.
Branding and Advertising – how to apply your brand in an ad campaign while still being unique. A strong bran...
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