You’ve invested in your website. You’ve paid for the website design, the copy, maybe even SEO and some digital ads to spread the word. Traffic is coming in. But the results? Crickets. No leads. No purchases. Just high bounce rates and a growing sense of frustration. Even worse – you’re paying for ads that are bringing in the wrong or highly unqualified leads. So, what’s going wrong? If you’re asking, “Why is my website not converting?”, you’re not alone. And the good news is—there’s usually a clear answer. More often than not, the root cause comes down to user experience... read more
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Why Is My Website Not Converting? 13 UX Mistakes That Are Quietly Killing Your Sales
Posted on August 18, 2025
The Complete Guide to Redesigning Your Logo
Posted on April 23, 2025Redesigning your logo is like dramatically reintroducing your brand to your target audience or customer base. When you change something as fundamental to your brand identity as the symbol most associated with it, you want to make sure that you do it right and not risk any adverse effects that could come with a poor rebrand. Today, we’re going to cover everything that you need to know about redesigning your logo to ensure that your brand is elevated by this initiative rather than damaged in any way. First – Why Should You Redesign Your Logo? Logos are the first symbol... read more
Getting More and Better Reviews for Your Business Online
Posted on January 25, 2024Online ratings are clearly vital to today’s businesses. They help consumers find products, services, and brands to support. When you’re ready to get more ratings and reviews for your company, follow these 5 steps: 1. Ask! Whether in person, on the phone, or in an email – just ask your satisfied customers to submit a review. 2. Leave a reminder. Leave behind a postcard or brochure with product/service information, your contact details and a request to provide a review on Google, Yelp or a site you prefer. 3. Create a review link. Use this on your website and in emails.... read more
The Rule of 7 and Omni-Channel Marketing
Posted on November 3, 2023Give yourself a numerical advantage when it comes to attracting and keeping customers. Reaching your consumer is the most important part of any marketing program. Most marketing professionals understand that in order for prospects to get to know, trust and buy their brand, multiple touchpoints and impressions are needed. That’s where an old adage, “The Rule of Seven,” comes into play. Earlier marketing professionals recommended a minimum of 7 impressions. Today, when most consumers are exposed to over 5,000 ads per day, that number has almost doubled to 13. Touchpoints that target the right person at the right time are... read more
Online Video Optimization: SEO Tips for Exposure
Posted on July 12, 2023Is your video being read properly? With more visitors likely to buy or embrace your products after watching an online video, how to optimize your videos on your website is another task for your SEO. Though complex video SEO applications are available, you don’t have to acquire a whole new set of skills to get started. Though search engines can’t see your videos, applying the general principles of on-page SEO elements to your video establishes a strong initial SEO platform. The first three to embrace are: Relevant keywords are still important for the titles and tags that help describe the... read more
In Defense of Conventional Direct Mail: Why Direct Mail Still Delivers
Posted on May 25, 2023“I would have answered your letter sooner, but you did not send one.” -Goodman Ace No doubt that the digital world has upended conventional direct mail. A letter, postcard, or a self-mailer has a hard time competing with the efficiency and quick deliverability that an email campaign provides. But that is not the death of direct mail by a long shot. What do successful marketers have in common? They all use targeted, relevant communications across all channels. To increase responses, we use an efficient combination of direct mail and email. As the whole marketing world embraces email delivery, this trend... read more