Digital Marketing

Digital marketing trends cannot be ignored. It’s the fastest growing marketing channel with no signs of slowing down. Targeted, flexible, mobile, fast to market and easily measurable – digital marketing is essential for most businesses’ success.

Digital Marketing

Digital marketing simply makes sense if you want to get your message, campaign, or promotion in front of your audience.

There are many reasons why you should outsource your digital marketing to a local agency, but none more important than the knowledge and experience of putting successful digital campaigns together for businesses just like yours. Today the diverse digital advertising landscape consists of various formats, including organic and inorganic web results. Digital marketing is heavily data-driven and can give you minute details of your campaigns and outcomes. The availability of user data and rich targeting capabilities makes digital marketing an important tool for businesses to connect with their audience. We’ll help you navigate through the layers of options to put together a plan that will drive measurable results.

The Digital Marketing Formats we offer:

1) Search Engine Marketing

Search Engine Marketing (SEM) is arguably the most commonly used ad format. In SEM, you bid on keywords along with your competitors to appear at the top of the page.

SEM ads can either be Pay Per Click (PPC) — pay every time someone clicks an ad or Cost per thousand impressions (CPM) — pay for a set of impressions on your ad, regardless of the clicks.

2) Display Ads

Display ads use text and images (sometimes both as dynamic display) and appear on third-party websites, which are usually affiliated with search engines or other ad networks like Choozle. The most common types of display ads are images, mobile, text, banners, pop-ups and video ads.

3) Social Media

Platforms such as Facebook, Twitter, YouTube, Instagram, LinkedIn, SnapChat, etc promote your brand and products with either content driven messages, or traditional advertisements. Social media advertising is now leaning toward rewarding your audience with content-rich information, like instructional videos, informative blogs, news or events.

4) Native Advertising

Native ads appear as additional content within a site’s page, and don’t look like typical ads. They appear under ‘Recommended Reading’, ‘Related Stories’ or ‘Promoted Stories’ that visually match the content you’re currently reading, only upon clicking, you’re redirected to the advertiser’s website. Typically they are linked to related content, giving the reader the satisfaction of continuing their quest for additional information.

5) Remarketing

Also known as retargeting, remarketing uses cookies to follow you on the web. It involves using technology like marketing tags and tracking pixels to deliver highly personalized ads to people who have already visited your website or post-click landing page but have not converted yet. Almost every major social media platform as well as Google allows for remarketing, and you can remarket website visitors across a network of other websites that they may visit.

A strong digital marketing strategy is essential for businesses, regardless of industry. Contact Aggro Creative for a digital marketing plan that can help your business succeed in this ever-changing advertising medium.


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