Who Wants to Read When They Could Watch a Video? When people would rather watch a video than read a whitepaper, it’s time to put video into your marketing mix. 64% of consumers said they were more likely to purchase a product online after watching a video about it, whether on social media or your own website. Here are 3 steps for a successful video marketing campaign: Turn it into a series. Create a relationship with the viewer and keep them waiting for every new video. Know your marketing segment. Be sure to make new and existing customers alike feel... read more
