“I would have answered your letter sooner, but you did not send one.” -Goodman Ace No doubt that the digital world has upended conventional direct mail. A letter, postcard, or a self- Read More
Have you ever wondered, “Why am I seeing ads for exactly what I was searching for earlier?” Then you’ve probably been retargeted. Through paid media, retargeting reminds custome Read More
Branding and Advertising – how to apply your brand in an ad campaign while still being unique. A strong brand creates a positive association between consumers and a business, product or service Read More
