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Top 4 reasons for a retargeting campaign
Have you ever wondered, “Why am I seeing ads for exactly what I was searching for earlier?”
Then you’ve probably been retargeted. Through paid media, retargeting reminds customers of products and services after they leave a website without buying (and sometimes for other reasons). It shows visitors relevant ads when they visit other sites. Retargeting works with apps, social media, search as well as website banner ads. Digital marketers today use retargeting as a vital tool to connect their clients with customers and increase their sales.
Here’s how it works: you place a small, unnoticeable piece of code on your website or social media account (this code is sometimes referred to as a pixel). Every time a new visitor comes to your site or social media account, the code drops an anonymous browser cookie. Later, when visitors browse the internet, the cookie will let your retargeting provider (like Google or Facebook) know when to serve your ads. These are most likely in the form of banner or display ads, to grab attention and connect the ad to your brand visually.
Here are the top reasons why you should consider a retargeting campaign.
- A reminder
The shopper has already shown interest in either your product or service. Or even better, they’ve shopped or started filling out a form on your website and left something and didn’t complete it. Retargeting can be the gentle nudge that gets them back.
- These consumers are more likely to convert.
When people visit your site, regardless of whether they just visited briefly (to a certain strategic position) or if they actually shopped and left items in a cart, or a form fill empty, they’re all potential customers. These visitors are already further down the funnel and more likely to complete a call-to-action, so getting back in front of them with the right ad is a smart way to reconnect with them.
- Money well spent!
Retargeting just makes sense for a good number of businesses. It uses data you’ve already got to make smart ad-placement decisions. The key to success with retargeting is working with a sophisticated retargeting digital agency who knows how to use your data to build a retargeting campaign that gets the right ads in front of the right people at the right time. The better the prospect, the better the click rate, and the better the ROI. Through Google, Facebook, Programmatic or other ways, retargeting can be a core component to your digital marketing plan!
- It builds brand equity
Building brand awareness helps you stay top-of-mind so that even if visitors don’t convert right away, your business, product or social account is easily remembered by consumers when they are ready. Your advertising tells consumers you’re serious about your product or service, and ready to invest in it.
Contact Aggro Creative Marketing today to learn more about how we can build a successful retargeting campaign that not only drives sales and inquiries, but builds your brand and elevates your consumer perception.