Redesigning your logo is like dramatically reintroducing your brand to your target audience or customer base. When you change something as fundamental to your brand identity as the symbol most associated with it, you want to make sure that you do it right and not risk any adverse effects that could come with a poor rebrand. Today, we’re going to cover everything that you need to know about redesigning your logo to ensure that your brand is elevated by this initiative rather than damaged in any way. First – Why Should You Redesign Your Logo? Logos are the first symbol... read more
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Top 5 Small Business Marketing Tips
Posted on December 15, 2022Small business, mom and pop shop, the corner store… different names used to describe the backbone of any local economy. Without the marketing budget of a corporate brand, small businesses need to think differently and creatively for their marketing needs. With the many marketing options available, it can be difficult to know where to spend your marketing time and budget to reach your customers. Here are 5 tips to help you market your small business: 1. Start with a strong brand foundation. The best marketing campaigns are reverse engineered from these two simple questions: who am I trying to reach... read more