Small business, mom and pop shop, the corner store… different names used to describe the backbone of any local economy. Without the marketing budget of a corporate brand, small businesses need to think differently and creatively for their marketing needs. With the many marketing options available, it can be difficult to know where to spend your marketing time and budget to reach your customers. Here are 5 tips to help you market your small business: 1. Start with a strong brand foundation. The best marketing campaigns are reverse engineered from these two simple questions: who am I trying to reach... read more
