Don’t Miss Out On Geotargeting

One way to gain more customers and make more sales is to geotarget your content. Geotargeting helps you deliver content—whether it’s an ad or a grand opening announcement—to the right audience in the right area. With geotargeting, you can present curated content to a user based on their location: their IP address or a physical place they’ve been to or are currently.

How does geotargeting work?

Since competition continues to grow, geotargeting can be a great value add to your marketing. When you localize your marketing, or designate certain geographic areas as target locations, you can increase your chances of reaching the right people. In fact, you can set up geotargeting in Google to make your business show up in user’s “near me” Google searches.

Not only can you choose where you want your ads to be seen, but you can also exclude areas. No matter your goals, easy-to-use platforms like Google, Facebook and Twitter can help you effectively use geotargeting if you decide not to use an advertising agency.

How do you know if geotargeting is right for your business?

It really depends on the type of company you have and whether your marketing plan can support geotargeting. Here are some indicators for needing geotargeting:

• If you’re a brick and mortar store, geotargeting can be beneficial. It’s great for getting people inside for branding events and promotions. You can even geotarget competitors, offering richer deals to get those users into your store.
• If your product or service can be associated with behaviors, geotargeting could be for you. For instance, someone buying balloons nearby may be throwing a party. If you rent chairs and tables, you may want to target this person.
• If you’re looking to hire employees in a new location, geotargeting could come in handy. You wouldn’t want to hire someone who lives too far from your business.

How might geotargeting be wrong for your business?

• If you’re primarily an online business, geotargeting may not be worth it, unless you focus on regional geotargeting. For example, if you sell coats online, you would serve your ads to users in regions that experience cold weather.
• If you’re new to mobile marketing, try starting with basic ads first. Then dress it up with geotargeting.

Make sure you cover all your geotargeting bases.

Don’t forget about your website, blog and paid digital ad’s SEO. Incorporating location-specific keywords and phrases could boost your visibility. Be sure to update your landing pages with the same kind of language so that your users get what they came for. Streamlining your geotargeting and SEO through every touchpoint offers a better chance for conversion.

Remember, the purpose of geotargeting is to provide relevant content to a narrower group of people to expose your brand. Get as specific as you can to attract your intended audience without limiting your business. An experienced digital marketing agency can help get you started. Aggro Creative uses geotargeting for every client’s website and ads upon request.

Contact us to learn how we can help geotarget your online marketing.