The Power of Geotargeting – Location-based Marketing
Target found: Connecting to the consumer! In the digital marketing world, geotargeting is important for both l...
Read MoreA rebrand is a very important exercise that should be approached strategically—asking the right questions of long-term objectives and goals. Here are four initial questions to ask before beginning a re-branding program.
A true rebrand is the total elimination or replacement of your current brand. It might entail a new name, logo, and personality along with new inventory or services. Though there are many reasons a rebrand could be necessary (often not related to marketing–i.e. new ownership), many advertisers rush for a rebrand not ready to fully embrace its monumental significance.
Often what is needed, though not cited specifically, is a repositioning. Here, the current brand stays intact but changes to it are adopted, respecting brand equity but realizing that your awareness, likability or market share have changed. A repositioning is best approached by defining the problems (asking the right questions) and then plotting the solutions. Successful repositioning can usually be accomplished via a fresh advertising campaign, updated packaging or even new pricing.
Every rebrand starts with “Re!”
You’ve made the decision to redesign your website and rebrand your image. Great, if it’s done right – more traffic, more conversions, more branding.
For a simple start to your REdesign, use the “RE” as a guide.
The best way to protect your company logo from infringement is to register it through the U.S. Patent and Trademark Office (USPTO). Here are the steps for trademark/service mark registration:
If your registration is approved, be sure to maintain it and be vigilant about finding and addressing possible infringements to protect your trademark rights.
Whether you undergo a full rebranding for your company or non-profit organization or reposition it for greater impact in the market, it is possible to make changes for the better. Get more attention for all the right reasons. Learn more by contacting us today.
Target found: Connecting to the consumer! In the digital marketing world, geotargeting is important for both l...
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