When you try to handle all of your digital marketing in-house, there are a number of things that could go wron...Read More
Why You Should Choose a Local Digital Marketing Agency
Buy more local. You don’t have to eat locally grown fruits and vegetables to know that supporting your local businesses is good for your community’s economy. When you work with a local digital marketing agency, it can be beneficial to your business. Whether you’re new to digital marketing or your company’s been on the map for years, working with a local agency has its advantages.
They know the area.
Local digital agency partners have a connection to the community and, therefore, understand the demographics. They can create location-specific content that resonates with its residents and frequenters. They can also advise on which companies to cross-promote with to gain even more exposure.
They’re readily available.
Although digital marketing can be done virtually, it’s nice to know who you’re doing business with. Aggro Creative meets with clients in order to understand their business goals, style of working and to build an ongoing relationship. If issues arise, it’s easier to meet in person and problem-solve together.
With a local digital agency, you can get big-city results at small-town pricing. You can get all your agency needs from one company without having to outsource multiple freelancers and vendors.
But how do you choose the right agency? Similar to choosing a significant other, you want to make sure there’s “chemistry.”
Understand how your potential digital agency communicates before you hire them. Do they prefer to email? Use a project management system? Ask about frequency—how often will you receive updates? Knowing all of this upfront could help prevent serious ball-dropping.
Do some research on the agency’s history. Learn how they started, what their values are and who they partner with.
Always ask to see their work. It’s not always necessary, but partnering with a local digital agency that has worked with clients similar to you can be helpful. Make sure their work is consistent, flawless and has produced results.
Determine whether the agency’s services are a good value, which means you’ll have to shop around. Like buying a home, set a budget and do your best to stick to it, for your business’ sake.
You already know they’re a local marketing agency, but how well do they know the area? How well do they know the markets you’re planning to target? Make sure they can do more than market for you, but also give advice.
How experienced are they in writing SEO? Incorporating location-specific keywords to your campaigns will help drive conversions and build your digital presence.
Honesty is the best policy in any relationship. Check to see if they’re willing to share live results of your campaigns with you. If your agency isn’t willing to share secrets of the trade or unfiltered results—run.
Check their references. Know who you’re getting involved with. Make sure your candidate operates ethically and is spoken highly of by their other clients.
Hiring a local digital marketing agency should take some weight off your shoulders and let you focus on other aspects of the business. Get an understanding of all the services they offer and how much they can do for you.
Before you begin your search, evaluate your marketing goals and your budget. This will save you a lot of time and help you stay focused.
Learn how Aggro Creative can help with your NJ digital marketing needs, big or small.