When it comes to branding on the web, there are many important things to consider. Building a strong brand is important not only for offline communications, but also for online environments like corporate websites, small business websites, personal websites and blogs. Branding helps people differentiate between competition and quickly judge quality. When a company does offline and online marketing there are many opportunities to have your corporate identity align. Websites Color, personality, voice, fonts, graphic elements and call to action should be consistent across all media channels. The choice of a good color palette that is consistent with your brand... read more
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Fine art vs. Graphic Design
Posted on March 16, 2018With the age of computers, it has been increasingly easier to go to your desktop, laptop or device and just start creating, essential eliminating fine art when it comes to graphic design. But what happened to the days of picking up a pencil, sketching something out, working out your idea on old-fashioned paper. And what is Fine art vs. graphic design? It’s fair to say that the fundamental difference between art and design is their purpose. Designing on a computer typically has a practical application, towards a goal of either servicing a need or necessity. Is it considered art when... read more