There’s no need to plan a funeral, email is in fact, NOT dead, but if you’ve seen some struggle within your campaigns, we’ve got the remedy! While digital audiences are no doubt more captive than we’ve ever seen, they are also smarter and choosier about what they will engage with. Here’s our list of best practices for when it comes to running a successful email marketing campaign. Start with a KILLER subject line. Success of any email campaign starts with the subject line. While your first inclination might be to throw in the whole kitchen sink to ensure you get... read more
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Top 5 Small Business Marketing Tips
Posted on December 15, 2022Small business, mom and pop shop, the corner store… different names used to describe the backbone of any local economy. Without the marketing budget of a corporate brand, small businesses need to think differently and creatively for their marketing needs. With the many marketing options available, it can be difficult to know where to spend your marketing time and budget to reach your customers. Here are 5 tips to help you market your small business: 1. Start with a strong brand foundation. The best marketing campaigns are reverse engineered from these two simple questions: who am I trying to reach... read more
Top 4 reasons for a retargeting campaign
Posted on August 31, 2020Have you ever wondered, “Why am I seeing ads for exactly what I was searching for earlier?” Then you’ve probably been retargeted. Through paid media, retargeting reminds customers of products and services after they leave a website without buying (and sometimes for other reasons). It shows visitors relevant ads when they visit other sites. Retargeting works with apps, social media, search as well as website banner ads. Digital marketers today use retargeting as a vital tool to connect their clients with customers and increase their sales. Here’s how it works: you place a small, unnoticeable piece of code on your... read more
5 Reasons You Should Outsource Your Digital Marketing
Posted on November 27, 2019When you try to handle all of your digital marketing in-house, there are a number of things that could go wrong. Unforseen costs and ineffective use of your employees’ time to name a few. There’s so much to digital marketing that make it a behemoth for any company to handle. Hiring a local digital marketing agency can lighten the burden, and here’s why. 1) A digital marketing agency is more cost-efficient. Digital marketing encompasses many types of online marketing, like social media, content marketing, email campaigns—the list goes on. In order for all of these tactics to align and be managed... read more
3 Ways Social Media Can Drive Your Digital Marketing
Posted on October 16, 2019No matter what type of business you have, digital marketing can build it into a recognizable, more profitable brand. It exposes your brand to the right online audience, making them more aware of your offerings. And by reaching the most relevant audience, you can build relationships with them, eventually turning them into leads. Developing a great website is one of the first ways to build your brand’s digital presence. But how do you market it? Social media can be your most valuable tool, with the local of a local digital marketing agency. Build brand awareness with social media. If you... read more
Online Marketing for Beginners
Posted on October 4, 2019Imagine getting a new plant and leaving it in front of a window. Depending on the plant, it will look fresh for about a week, but then its leaves may start to wither if you don’t give it water. Nurturing it will help it grow and flourish. Similarly, online marketing is a key component to nurturing your brand. Without it, your business could have trouble blooming. Online marketing, or digital marketing, is spreading the word about your brand through online channels. It’s meant to reach your audience in digital places they already read, shop and socially interact. It can be... read more