Before Thinking About Brand Awareness, Create Your Best Brand Companies often overlook an essential aspect of any successful brand awareness marketing program. That is, creating a stellar brand identity—one that everyone will recognize and love. This usually includes a professionally-designed logo, brand colors, and preferred fonts to use throughout your marketing efforts. An ideal way to guarantee consistent branding is through a corporate identity style guide. The style guide sets the standards for your company’s brand identity elements, providing a reference for logos, images, designs, and overall branding consistency. This ensures that your brand’s visual and messaging elements remain cohesive... read more
All posts by laura@aggrocreative.com
Brand Awareness: Creating and Building Your Best Brand with Updated Marketing Tips
Posted on August 27, 2024
Cybersecurity Website Design: Tips to Protect Your Website from Hackers
Posted on July 30, 2024As online marketing becomes central to most marketing plans, utilizing up-to-date cybersecurity website design practices is essential. After all, the safety of your company’s information and data, as well as any customer information you collect, depends on the security of your site. Cybersecurity involves protecting computer systems from viruses, malware, and other malicious activities that aim to corrupt files or steal information. Incorporating Cybersecurity into Website Design There are two paths to consider: Reactive Security: This approach deals with attempts to steal or damage hardware as they appear. Antivirus software, a popular strategy in reactive security, is often utilized to... read more
Maximize Email Advertising Success: Current Trends
Posted on July 17, 2024In today’s rapidly evolving marketing landscape, staying current with the latest trends and best practices is crucial for maximizing the effectiveness of email advertising campaigns. read more
How to Redesign Your Site for Increased Conversions
Posted on July 17, 2024When we redesign your site, it's not just to give it a fresh look. It's a strategic effort to increase conversions. read more
10 tips to increase your presence on LinkedIn
Posted on September 1, 2022LinkedIn is a great place to build networks and open communication with like-minded business professionals and clients. Your LinkedIn profile also provides a platform to share information, market your business to a specific target audience, and increase your social media presence. Here are 10 simple tips to your LinkedIn profile stand out: 1. Use strong headlines with keywords that your target audience is interested in2. Include a comprehensive summary, using keywords to describe the future of your company3. Personalize LinkedIn URL to make searchable4. Add 5+ skills and collect endorsements from past clients5. Include testimonials from clients/customers6. Add a custom button to your profile... read more
The Importance of Digital Marketing for Small Business
Posted on August 15, 2022Smart Marketing Tips for Entrepreneurs Increasing your brand awareness remains a top priority for all businesses–large or small. Today, marketing is about meeting consumers where they are–being in the right place at the right time. Fortunately for small business owners, there are many ways to market your product or service, including digital marketing for small business. First, we’ll take a look at traditional approaches… Traditional/conventional marketing uses offline channels to promote your business. Cable, radio, billboards, direct mail, newspapers, magazines and even word-of-mouth are all popular and effective small business marketing and advertising options. In the 1990s, the introduction of... read more

