How to Redesign Your Site for Increased Conversions

Enhance Your Web Presence with Effective Site Redesign

When we redesign your site, it’s not just to give it a fresh look. It’s a strategic effort to enhance user experience, boost engagement, and ultimately increase conversions. As digital landscapes evolve, so do user expectations and search engine algorithms. Incorporating updated SEO practices, such as professional keyword research and optimal text length, ensures your redesigned website not only looks great but also performs well in search results.

SEO: Enhancing Visibility and Engagement

Optimizing your website for search engines drives organic traffic and improves visibility. To that end, here are key SEO strategies for your site redesign:

1. Conduct Professional Keyword Research BEFORE You Redesign Your Site

First, identify relevant keywords that searchers uses to find your products or services. Next, incorporate these naturally into your web copy, headings, meta tags, and URLs. These important tasks will improve your redesigned site’s ranking in search engine results pages (SERPs).

2. Optimal Text Length and Keyword Seeding

Craft engaging content that is informative and relevant to your audience’s needs. Aim for a balance between keyword optimization and readability. Longer, well-structured content tends to perform better in search rankings, provided it maintains quality and relevance.

3. Mobile Website Optimization

Google prioritizes mobile-friendly websites in its search rankings. With this in mind, your redesigned website should be responsive and provide a seamless experience across all devices. This improves user experience and enhances your site’s SEO performance.

4. Technical SEO Audits

After you redesign your site, regularly conduct technical SEO audits to identify and fix issues, such as page speed, broken links, and crawl errors. Address these problems to improve overall visibility and user experience.

Target Your Exact Audience

Personalization is key to engaging your audience effectively. Tailor your content to address your customers’ specific interests and pain points. This demonstrates that you understand their needs.

Strong Headlines, Body Text and Compelling Offers

Capture attention with descriptive headlines that reassure visitors they’re in the right place. Meanwhile, convey the benefits of your product or services throughout the redesigned site. Don’t focus on what “we” do, but how it solves their problem. Pair this with a compelling offer to encourage immediate action.

Clear Call to Action

An important consideration when you redesign your site is often overlooked. In short, a call to action (CTA) should be prominent and compelling. Make sure the CTA is easy to see and easy to understand.

Credibility

Establish credibility through testimonials, reviews, accreditations and trust seals. This reinforces trust and encourages conversions.

Unique Selling Proposition

Highlight what sets your brand apart from competitors. Clearly state your unique selling proposition (USP) throughout your site. As a result, you’ll differentiate yourself and attract prospects.

Monitoring Success and Making Improvements to Your Redesigned Site

Regularly monitor your website analytics, paying attention to bounce rates and conversion metrics. High bounce rates or low conversions may indicate a need for further optimization or a complete redesign.

Partner with an Experienced Agency

Understanding website design and SEO requires expertise and a deep understanding of industry trends. Partnering with Aggro Creative ensures you benefit from years of experience crafting tailored strategies. With Aggro’s insights and proven methodologies, you can get the most from your site redesign.